When your brand is as potent as IKEA, marketing its rights indicates at the same time passing on all the client relations and the status gained with so considerably effort and hard work. In accordance to Livemint, the household furnishing giant offered its trademark to just one of its own subsidiaries for € 9 billion ($ 11 billion). Ikea claimed its Liechtenstein- centered Interogo Foundation marketed the brand identify to Inter Ikea Devices on January 1, 2012, as a way of “consolidating and simplifying the group's structure ", as Inter Ikea Group's head of communications Anders Bylund explained. The change is mentioned to be an internal transaction, without any exterior outcomes. 1 could even see it as a marketing transfer, putting a ebook value on the model. Anders Bylund also said that the manufacturer ’s worth was meticulously evaluated by money authorities and that no “discount” had been granted, even though it was an inside deal. How would you comment on this unconventional transaction?
Via: Furnishing Giant IKEA Trademark Sold to Subsidiary for $11 Billion
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